Vivek Rp

Leads comprehensive marketing strategies for Piggy, driving brand growth and user acquisition through innovative digital campaigns.

• Developed and executed full-funnel marketing strategies, optimizing channels for maximum ROI and customer lifetime value.
• Spearheaded B2C and B2B marketing initiatives, significantly increasing user acquisition and engagement rates.
• Implemented data-driven analytics to refine campaign performance, resulting in improved conversion metrics.
• Built and mentored a high-performing marketing team, fostering a culture of innovation and accountability.

Directed B2C and B2B marketing efforts and digital strategy for Apnacomplex, enhancing user acquisition and engagement across diverse markets.

• Developed and led comprehensive B2C and B2B digital marketing strategies, encompassing SEM and social media, to drive user acquisition.
• Managed end-to-end engagement campaigns across multiple geographies, significantly expanding market reach and user base.
• Optimized marketing spend and campaign performance through data-driven insights, improving ROI on acquisition channels.
• Collaborated cross-functionally to align marketing initiatives with business objectives, supporting overall company growth.

Drove growth hacking and community development initiatives for PayU India, significantly expanding brand presence and engagement nationwide.

• Orchestrated and executed 50+ digital marketing and community events across 8 cities, significantly boosting brand visibility and engagement.
• Secured participation from over 150 startup founders and C-level executives as speakers, enhancing industry credibility and networking opportunities.
• Built and scaled a nationwide community of 10,000+ members, fostering strong brand loyalty and advocacy.
• Implemented growth hacking strategies focused on user acquisition and retention through digital channels and strategic partnerships.

Applied growth hacking methodologies at Citrus Payment to optimize user acquisition funnels and drive product adoption.

• Analyzed user behavior and implemented A/B tests to optimize conversion rates across digital platforms.
• Identified and leveraged new acquisition channels, contributing to measurable growth in user base.
• Collaborated with product and engineering teams to integrate growth-focused features and improve user experience.
• Monitored key performance indicators (KPIs) to track campaign effectiveness and inform strategic decisions.

Led marketing operations at Zelo, overseeing strategy and execution to enhance brand presence and drive customer engagement.

• Developed and implemented comprehensive marketing plans aligned with business objectives.
• Managed marketing campaigns across various channels, contributing to increased brand awareness.
• Analyzed market trends and competitor activities to identify growth opportunities.
• Collaborated with sales and product teams to ensure cohesive go-to-market strategies.

Represented Uber as a Brand Ambassador, driving user adoption and promoting brand presence within the local market.

• Executed grassroots marketing initiatives to onboard new users and increase app downloads.
• Engaged with target audiences at local events, effectively communicating Uber's value proposition.
• Provided feedback on local market trends and user preferences to inform regional strategy.
• Contributed to building positive brand perception and community relationships.

Spearheaded community engagement and digital marketing initiatives for Momoe, driving user growth and brand advocacy.

• Directed digital marketing, events, and community engagement strategies, fostering a vibrant user base.
• Implemented BTL (Below The Line) marketing activities to enhance direct customer interaction and acquisition.
• Utilized growth hacking techniques to optimize user acquisition funnels and improve retention metrics.
• Organized and managed various community events, significantly increasing brand visibility and user participation.

Founded and led Webcreators.in, overseeing all aspects of business development, product strategy, and operations to deliver web solutions.

• Established and scaled a web development venture, managing end-to-end business operations from concept to delivery.
• Developed and executed strategic business plans, securing initial clients and generating revenue streams.
• Managed client relationships and project lifecycles, ensuring high-quality delivery and client satisfaction.
• Oversaw financial management and resource allocation, demonstrating strong entrepreneurial leadership.

Participated in a live television pitching session to Venture Capitalists, showcasing entrepreneurial ventures and business acumen.

Served as a core team member for the NASSCOM Product Conclave, contributing to the organization and execution of a major industry event.

Co-organized community events for JavaScript Ninjas, fostering knowledge sharing and networking among developers.

Organized and managed several high-profile events including TEDxLalbagh, FoundersMeet, and PHP Conference, contributing to community building and knowledge dissemination.

Recognized for contributions and performance during the UpStart Pitch initiative.

Invited as a key speaker and mentor, sharing expertise with the developer community.

Achieved runner-up position in the national-level competition, Navkriti.

Selected to pitch to investor on a live television program (similar to Shark Tank)